Tag Archive for ‘Social Media’ at Nudge Social Media

Tag Archive for 'Social Media'

Why use Facebook to market your brand…

Published

on August 4, 2010

. 0 Comments

Essentially because everyone is doing it and if you don’t you will be left behind!

Brands are embracing the Facebook fan page as a way to market online and to engage their customers. With Facebook membership soaring to unbelievable levels, now 500 million users worldwide, there is no wonder that brands are harnessing the power of social media to market their wares.

Here are some features the fan page has: they are visible to unregistered people and are thus indexed, you can host a discussion, there is a discussion wall, a discussion forum, extra applications can be added, you can message all members, you can get visitor statistics, there is public exchange of video and photos to name but a few.
Coca Cola has an unbelievable 7,219,810 fans! The Hangover film has 5,428,923 fans, Red Bull has 6,054,643, Disney has 4,323,163 fans and Ben and Jerry’s - 1,313,604 fans. Quite astounding I think you’d agree.
If top brands are embracing Facebook fan pages then this must be telling us something. It seems to be a winning formula; you can communicate with your customers via a platform they use regularly, in their language, engage them and at the same time get some free stats on customer demographics which is all very valuable. There is a wealth of information. It’s a marketers dream! We’re all for it her eat Nudge, of course.

Social media – it’s a two-way street!

Published

sarah

on July 29, 2010

in Facebook and Social Media

. 0 Comments

Using Facebook to market your brand is a new and wondrous thing! However, it’s not something that you can do on a one off basis. It takes a serious investment of time to create a genuine two-way relationship.
Social media after all is about interaction. If your brand wants to use social media then it must be aware that this is what customers are expecting. They do not want to see a wall full of static adverts and generic brand tag lines. They want dynamic and fun content. They want to be entertained at the heart of it.
It’s also not advisable to leave the management of your social media campaigns/Facebook fan page to a junior. Any communications sent out are in real-time and so mistakes can not be made. The manager of the page must be well versed in what your brand stands for and know what constitutes an acceptable message to put out in the public domain. Once this is understood, however, let the love flow!

A web election? Not for the candidates it’s not

Published

guillaume

on April 22, 2010

in Social Media

. 0 Comments

Nudge Social Media is proud to have James Knight as a guest blogger. James worked in the US on the Obama ’08 campaign, as well as in the UK Parliament. He is the Founder and Director of Get Elected.

Get Elected is the only cross-party service in the UK that provides campaign support to candidates seeking election to political office. Formed in 2009, Get Elected has provided candidates with a range of services, from constituency research, to web-design and speech writing.

As the main parties scramble over one another to release their iPhone apps or appoint Twitter tsars to win over voter 2.0, it seems candidates of all persuasions across the country are paying little more than lip-service to their own online campaign. Our new research looked at how 233 candidates in 100 key seats were using their websites, Facebook and Twitter accounts to reach voters. The results? No online revolution for the election this time, at least not from the candidates.

Online in little but name

While around half our sample had either a Facebook or Twitter page, the levels of activity and interaction were staggeringly low across all three major parties. Twitter accounts without a single Tweet or Facebook fan pages with a handful of fans were both worryingly common.

Conversely, there were too some instances of candidates embracing online platforms. Yet, often only candidates with a national profile, either as politician or celebrity, were able to build large numbers. What’s more, these few active candidates mask a general lack of uptake. Over half of the Twitter followers in our sample came from the top ten most popular candidates. 62% of all the fans and supporters on Facebook came from the top three.

Lack of understanding

This lack of common activity spreads further to an apparent misunderstanding of building a presence online. For instance, even when candidates had built a strong following on a specific platform or had a well developed and maintained website, there was more than often a failing to connect and integrate their online offering – a key online strategy. 54% of our sample had no linkages between various online platforms. We also found frequent dead links and links directed to generic home pages instead of personal profiles. Candidates attempting to foster an online following are all too regularly clumsy and directionless in doing so – and risk looking languid to those they are hoping to attract.

Online strategies not filtering down

It is abundantly clear from our research that the huge gulf between what emanates in Westminster HQs and what transpires in the constituencies across the UK in terms of online campaigning strategies. While the central parties spend long nights and large chunks of cash developing new sophisticated online tools, candidates across all parties are struggling to consistently engage with even a basic presence.

So for all the hype and speculation, the behaviour of candidates on the ground urges caution in excited discussion about a web election this time around. And what’s more, with the tightening polls, those on the losing side of what is sure to be a close election battle may well curse the lack of a congenial and consistent online strategy at a candidate level.

The joint Get Elected and Apex Communications report ‘Election 2.0? Don’t believe the hype’ is available in full here.

Collaboration on Facebook: Serious Business

Published

cristiano

on November 6, 2008

in Social Media

. 3 Comments

Those who think that Facebook is just for giving that friend a poke and sharing photos of last weekend’s party might not expect the more serious possibilities that Facebook might offer. With tens of thousands of Facebook apps created by 3rd party developers, it isn’t amazing to see some of them being dedicated to online collaboration. We picked a few of the most interesting ones for you to highlight.

Chat Rooms

Although FaceBook now offers their own in-built chat, it’s not the handiest way of communicating to a group of friends or colleagues. In comes the Chat Rooms application, which allows you to start group conversations within Facebook. So why have your meeting through a third party tool where you have to explain how to get the application to work when you can just invite your friends to a chat right inside Facebook?!

MyOffice

Having a tough time getting your team on the same page? MyOffice lets you quickly and easily collaborate with your colleagues, partners, or clients on one or multiple projects. Allowing you to organize events, schedule meetings, discuss ideas, and much more. This online collaboration suite is fully integrated in Facebook and ideal for companies, organizations, and other individuals in the need to organize a group of people.

Huddle Workspaces

Obviously online collaboration tools have been around for a while, so why use an unknown application inside Facebook if there are so many established tools? For those looking for the best of both worlds it might be worth to take a look at Huddle Workspaces for Facebook. Huddle allows you to work on your workspaces on their own site, on Facebook, and even on LinkedIn.

Study Groups

Even students (the original target audience for Facebook) can find their fair share of online collaboration applications. A few of them stood out, one of which is the Study Groups application which has most of the standard collaboration features of other applications but offers clear distinction between teachers and students.

Blackboard Sync

Just as with normal collaboration suites like Huddle, student collaboration suites have also been around since well before Facebook. The most popular platform used at universities and schools is probably Blackboard. With the introduction of Blackboard Sync you can now sync between Facebook and Blackboard, allowing you to get updates on anything that happens within Blackboard without leaving Facebook.