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Nudge has been selected to join Facebook’s Preferred Developer Consultant Program. The recommendation stems from a number of successful and engaging applications developed by Nudge for brands including Sony PlayStation, Tango and Domino’s Pizza.
Facebook’s Preferred Developer Consultant Program has been created to connect brands, celebrities, companies and organisations to the best resources for building applications which are deeply integrated into Facebook.com. Applications are designed to extend brand reach directly to Facebook users who can enhance their social experience and interact with their friends as well as the brand.
As part of the program Nudge achieved Facebook’s set of standards for application and Facebook Connect developers. This has resulted in Nudge now being placed on the online directory for businesses or individuals across the globe looking to create new and engaging applications on Facebook Platform.
Toby Beresford, Commercial Director at Nudge said:
“Nudge is delighted to be participating in this program. This is testament to the great work produced by our whole team. The Facebook platform enables companies and developers to build applications for the Facebook site where millions of users can interact with them. If they are done well this can achieve tremendous results for businesses looking to extend their reach. The Preferred Developer Consultant Program will ensure that businesses looking for new campaigns and applications have access to agencies who have a proven track record and meet Facebook’s high quality standards.”
About Nudge Social Media
Nudge Social Media is a full service creative social media agency, providing expert strategic consultancy, campaign planning and management for leading brands. Nudge Social Media creates great experiences for users that also provide conversation opportunities for companies and brands looking to explore the opportunities provided by social platforms. Nudge produces campaigns, pages, utilities and games on social networks for brands, clients and digital agencies.
Facebook® is a registered trademark of Facebook Inc.
Quiztastic's close down image is a test card from TV days
So it’s been a great advertising campaign, you created a lovely application on Facebook, you got the engagement and results you wanted but now it’s time to tell the users the party is over.
So, what should you do? Our top five tips are worth remembering
1. Migrate the users to a permanent fan page
You might have 10s of thousands of users and potential customers of your next campaign – send them an email to get them to join your fan page
2. Reverse into the app shell
Like “shell companies” on the stock exchange you can use your existing application key to turn it into a new application. This should be a sensible change – users of Nudge Social Value Index may be happy to automatically become users of Nudge Enhanced Social Value Index but not to a random dating app (this practice is what LOL apps got shut down for in 2008)
3. Close the app to external users by pushing it back into Sandbox mode
It may be helpful just to close the app to external users, your own staff and development team may want to continue to refer to it. Rather than deleting entirely why not simply make the app invisible.
4. Just remove the app from the directory and close the viral loop
Less severe than removing from Sandbox you can take the app off the Facebook directory and close the viral loop options (share buttons and feed stories) – this will effectively limit the application to your current user base
5. Put up a “sorry we’re closed” notice
Why not do as Playfish have done with Quiztastic – just say “sorry this service is no longer available”. Nice and clear and friendly – it’s also a nice opportunity to invite your users somewhere else
Geoff giving his workshop to another packed crowd at the Social Media World Forum in London
Phew what a conference! 3 workshops and a keynote later – everything is now up on the web. Here are the links:
Keynote - how the social media machine has already taken over, how the Facebook stream works to bring you your most interesting personalised daily newspaper and how we need to stop seeing social media as a fad and to change our language accordingly. (text / slides)
Workshop 1 – How to Market your brand / run a social media campaign on Facebook – tips and checklist from the experts(!) (slides)
Workshop 2 - Learnings from successful campaigns – mainly my learnings from campaigns I’ve run that worked. (slides)
Workshop 3 – Geoff Hughes’ whistle stop tour of ROI and ways to measure it on Facebook (prezzy)
Workshop 4 – The Viral Loop – signposting key techniques on leveraging a viral loop (slides)
Enjoy! Please do let me know what you think of the keynote….
Media execs have been stressing for years over a way to charge for online content (that’s newspaper articles and video clips to you and me) on a per article basis – hence the term “micro-payments”.
Facebook credits looks set to change the game. Check out my opinion piece on this (and a rather fancy tour of my Happy Island) over at MediaTel
(fake Dave Cameron poster courtesy of AndyBarefoot.com)
Just as brands battle it out for audiences online – now so do political parties. Check out my opinion article (which doesn’t include fake posters I’m afraid) over at New Media Age.
My predictions were:
* Higher turn out
* Local issues increase in importance
* Key place to sway younger voters
What do you think?
Knowing what to measure matters
Simple question, as raised by Business week’s excellent Social Media Snake Oil article. If you run a social campaign with Nudge Social Media then you’ll be marketing direct to consumers (rather than the blogosphere) and we’ll be measuring the following:
- Sales - if you’ve an online fulfilment system like Photobox you’ll have seen direct sales from an app like Super Photos
- Sales Results By Qualitative Assessment – Britvic saw 37% of users of our Tango Head Masher app say they went on to buy a can of the famous drink, that’s against a benchmark of 25% for similar types of campaigns.
- Engagement Time – any Brand owner knows that the more time a customer spends in your world (and they enjoy it) the more opportunities you have to message them. We measure visit time – and we saw users spending 3 minutes on average whilst playing the Tango Head Masher.
- Daily and Monthly Active Users – the follow up to Engagement time is to get users returning day after day, we can measure this too
- Key Performance Indicators – on a per campaign basis you might have specific indicators which we track using our n-stats tool
Key Performance Indicators is often where the in-flight optimisation happens and this might include:
- organic ratio (how many users have arrived via the viral loop as opposed to media spend),
- campaign link traffic (to other properties such as a web site),
- demographic stats (anonymised age, gender and location information),
- Facebook integration point use (bookmarks, tabs added and so on)
- campaign actions (mashing a photo, uploading an image, making a comment)
If you’d like to find out more about how a social media campaign can guarantee ROI results for your brand then do give me a call at Nudge on 0207 096 0146
It’s the age old question isn’t it. This Facebook thing, it’s just a phase hey? There was Friends Reunited and then here was Myspace and now Facebook, next it ‘ll be Twitter…
Er, not! Facebook is not just a trend, a glossy new brand that has somehow attracted 325m users. No, it’s a step change in technology.
Millions of tiny data items, akin to mini, structured emails, are now flying around Facebook at speed and scale (2bn photos uploaded per month, 2bn links shared per week to be precise).
Each has with it (“meta data” to use the technical term) interesting privacy information – we know who wrote what, which friends they want to share it with, when they created it, how they created it. It helps us know more about the relationship between two people, how close they are, what they talk about, what they like doing. That gives Facebook a massive technological advantage when it comes to filtering and providing a valuable start page for exploring the web.
If Facebook knows what and who I really like then why go elsewhere, why search for something else for that matter.
So, the answer to what comes after Facebook is probably more Facebook. Of course it may not be called Facebook, or even run by them, but under the tin it will be Facebook – tiny chunks of data accompanied by social meta data – filtered and processed to bring you the chunks of data you actually care about.
If Facebook is really represents a technical sea change, as I believe it is, then companies ignore integrating Facebook into their long term digital strategy at risk of going dinosaur, a little earlier than they might have expected.
Hey I know how you think – it’s a fragmented media landscape – I’ll save myself a shed load of rework if I tweet once and then republish many times on my Bebo, Myspace, Facebook page and anywhere else I can syndicate this.
How foolish you are. This means either you go down to the lowest common set of tools or you baffle social network friends with jargon that belongs to another social network paradigm.
If the latter then you fill up our Facebook news feeds with the unintelligible RT, hashtag and @username, if the former then you use neither twitter or Facebook to its full potential.
Don’t keep your tweets anodyne and your statuses samey! No change the tune and repurpose your content and publish twice, the increase in fans will reward your rework.
Much better to keep the tweets on twitter and the status updates on Facebook. That way you can really join the twitterverse, at the same time you can do your Facebook friends a favour by including @{their name} and autoposting to their wall.
It’s just a blog article, how can it save my brand? well listen up.
Facebook users don’t want to visit your brand page, they want your brand to visit them, on their home page, their Farm, their profile.
If they don’t like what you say, or you overload them then you’re gone in a single click. You can’t even spam them to ask “are you sure?”. You no longer control the consumer’s data – they do.
Brands are at the mercy of the consumer on Facebook anyway so why not go the whole hog and use the Nudge Social Media remix approach.
So what is the social remix approach?
Well, say your a loo roll manufacturer and your key brand value is “strong” then why not ask Facebook users to discuss strength with their friends – “who’s the strongest man, who has the strongest sense of smell, whose shelves stands the test of time”. We’ve migrated the brand value into its social context – how that brand relates to me and my friends.
Look at the Tango Head Masher or Buzz! The Friend Quiz. In Tango’s case we took the brand message “unknown side effects” to let users mash their friend’s heads in photos and the side effect of an unknown head appears instead (a horse, a cat, a pufferfish or even a slice of ham…). Very funny you cry but important nonetheless.
We’ve not even mentioned the fizzy drink or provided a link to buy one, yet research showed a 37% likelihood to buy as a result of the social remix. This compares favourably with 25% achieved on previous television, radio and billboard campaigns.
Hmm maybe brands should be on Facebook after all, it’s just how you portray yourself in the social world that changes…
